Effective communication to prosper personally, professionally, and emotionally.
So how do you engage and connect a workforce?
Unite your workforce behind your strategy and vision. Let your people understand what is happening when, and why. Make them feel part of it. An increasing number of external factors; economic, social, political, technical, and environmental, influence and impact an organisation and its workforce. People seek comfort knowing that the organisation they work for has a clear strategy and plan. Your internal reputation is equally as important as your external standing. A strong, robust, internal communication strategy and plan must connect your purpose with your people. We will review all aspects of the organisation to provide a robust strategy and realistic plan.
Culture is king and will stand above anything else within the organisation. Employees look at the culture of an organisation when making decisions. Employees want to work in an environment where they feel valued and proud. When this is not reflected or cultural change is required people are cautious and fear the unknown. We understand resistance to change. We will help you explore the unknown and navigate stakeholders through insights, behaviours, and development to provide programmes or initiatives that work for your people.
What makes your workforce tick – being heard, having flexibility, or feeling supported and valued? Listening to your employees is a great place to start. When this is understood, communicated collaboratively, and facilitated with integrity, it will drive trust throughout the organisation. Whether your engagement challenge is alignment between the leadership team and the workforce, introducing new ways of working, or celebrating success, we look insightfully at an organisation’s behaviours, culture, and emotional and mental wellbeing to see what really makes things tick.
When organisations have a multi-generational workforce, whether this be Gen X, Y or Z, and in multiple locations, the correct mix of communication channels must be in place at the right time. These should be two-way channels, not only to give out information, but to receive feedback. Are you utilising the correct platforms? Are they working? We can conduct a communications audit to measure effectiveness or simply provide guidance to support your conversations.
Great internal communication campaigns should connect the hearts and minds of your people. It should have clear and concise key messages, and be compelling to inform, or unite the workforce to act. From sharing new ways of working to launching your Wellbeing in the Workplace or Mental Health campaign, we can advise, design and deliver all aspects to provide a multi-media communications campaign to engage, connect and share experiences across the organisation.
What will your return on investment be? Listen to your people to gain insight and evaluate what is working and what is not. How do we know if it is working if we do not ask? Working with the Leadership, Human Resources or Communication team, we carry out evaluation through pulse or annual surveys, or qualitatively through interviews and focus groups. The end of the research is just the beginning – actions are identified, communicated and implemented before being evaluated for continuous improvement. That’s how we measure success.